Case Study: SITA NYC
SITA is a newer luxury clothing line launched in 2018 based in NYC. The brand offers pieces that provide an effortless and stylish transition from lounging and play to work and travel. Pairing a thoughtful eye with contemporary technique and uncompromising textiles, they create timeless pieces for the discerning women.
What I worked on:
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• Backend: Uploaded products, set up Shopify details, and internal pages.
• Frontend: Built out site according to mockups through Shopify’s CMS.
• Coordinated with development team to complete custom aspects of the mockups.
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• Regular homepage refreshes, designing homepage banners, swapping content around.
• Upload of new products/color variants
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• Migration from Mailchimp to Klaviyo.
• On-going email design/build/send through Klaviyo.
